Personal Branding
I’ve recently undergone a complete rebrand and want to reflect my style on my business cards. In addition to this site, these cards and resumes are intended to evoke feelings of organic, possibly a bit rough, and handmade emotions. I wanted to be the opposite in a world where AI-generated work is increasing. I want my clients to know that, should they work with me, I would be hand-crafting the pieces or sourcing them (fonts or specific styles of illustration) from human creators.
Gibson Family Farms
This project was done to give branding to a small family farm specializing in farm-fresh eggs and goat milk soaps. I wanted to showcase the variety of applications, so I created a lip balm tin, a soap bar label, and variations in egg carton labels. I loved applying the litho-style illustrations in tandem with the rustic charm of the typeface.
Beauty unbranded
The project I recently undertook was an end-to-end brand identity endeavor for Beauty Unbranded, a charming lash and brow salon situated in the idyllic city of Naples, FL. With the owner requiring a rapid turnaround, we swiftly embarked on infusing the essence of her Southern lifestyle into the brand. The concept of a cattle-brand style logo was born, beautifully juxtaposed with the name Beauty Unbranded. Drawing inspiration from the tranquil coastal setting, we infused the branding with opulent oceanic hues to evoke a sense of rejuvenation and serenity.
Apart from crafting a captivating logo, my scope of work extended to creating elegant labels for lash cleansers, designing sophisticated business cards, and developing a visually stunning website.
About us revamp
This was the largest project I have undertaken at Triad thus far. We wanted to update several branding pieces, including property proposals and our About Us booklet, to a more modern and clean feeling while staying within our company’s existing branding.
I decided a monochromatic color palette coupled with clean lines would be best for this. I removed a lot of gradients and used primarily black-and-white photos unless highlighting specific properties and people to remove some of the visual dysfunction that can come with brokerage.
triad social media
After analyzing our marketing approach, I noted that we needed to expand our reach on social media. I extended our updated marketing to LinkedIn and Twitter posts to advertise our new properties and our future reintroduction to Marketing snapshots. Th tricky aspect here was the creation of graphs that could read well while also remaining on brand.
Artisan logo design
When my employer at Triad gave me the project, I was excited to take on the challenge of developing the branding for Artisan, a property nestled in the mesas of Arizona. The task was to create a mark that captured the essence of its surroundings while staying true to the interior design team's existing design language. Drawing from the striking red roof and the vibrant colors of the desert landscape, I meticulously crafted a mark that seamlessly blended these elements. I presented him the wordmark in addition to the stand-alone logo.
Proposal Redesign
As an integral part of our extensive rebranding effort, we prioritized the update of our property proposals to ensure they reflect the new Triad branding while effectively showcasing information. The revamped proposals were designed to be adaptable, accommodating properties with diverse data display needs.
Claudia Halina
I took on this project to assist my acquaintance in expanding their branding as they climb to new heights as a Cosmetologist. A vibrant person, ensuring the branding matched them while giving a bit of classic and timeless design language, was essential.
To do this, I opted to make a simple letter mark that will age well and is deeply personal as it’s their initials. As they liked the cyberpunk aesthetic, I used vibrant and highly saturated colors for the palette, with gold being the key accent color.
